About Francesca & Louis

Wayne NJ Realtor® | Listing Specialist | Certified Stager | Certified Negotiator

Strategic Marketing. Thoughtful Design. Skilled Negotiation.

For Francesca Messercola, real estate is both a profession and a passion rooted in opportunity, perseverance, and the belief that home is where so many of life's most meaningful moments begin.
Born in Catanzaro, Italy, Francesca immigrated to the United States as a young child. Growing up with an appreciation for hard work, family, resilience, and the possibilities of a new beginning shaped the values she carries into her business today.
Licensed as a New Jersey Realtor® since 2007, Francesca is the CEO of Messercola Real Estate Group at Keller Williams Prosperity in Wayne, NJ, where she specializes in helping homeowners throughout North Jersey successfully prepare, market, negotiate, and sell their properties.

A Marketing Background That Makes a Difference

Before entering real estate, Francesca built her career in advertising, marketing, and sales.
That experience continues to be one of her greatest professional advantages.
She understands the importance of creating a compelling story, identifying the right audience, developing effective marketing campaigns, and positioning a property to stand out.
Today, she combines those principles with professional photography, cinematic video, digital marketing, social media campaigns, property websites, and targeted advertising to provide sellers with elevated property exposure.

Professional Staging & Design Included

As a Certified Stager with a passion for interior design, Francesca believes thoughtful preparation can make a powerful difference in how buyers experience a home.

Professional staging consultation and design guidance are included in the home-selling service she provides.

Francesca personally works with homeowners on furniture placement, color recommendations, lighting, styling, room presentation, and preparing their homes for professional photography and showings.
Her expertise is about more than making a home look beautiful. It's about understanding buyer perception, highlighting a property's most desirable features, and helping buyers envision its possibilities.

Negotiation That Goes Beyond the Price

Francesca is also a Certified Negotiator with nearly two decades of experience navigating changing markets and complex real estate transactions.
She understands that successful negotiation requires more than obtaining the highest offer.
From multiple-offer situations and contract terms to inspections, appraisals, and unexpected obstacles, she combines market knowledge, preparation, communication, and strong advocacy to protect her clients' interests.
Her approach is confident, strategic, and solutions-oriented, always focused on achieving the strongest possible combination of price, terms, and a successful closing.

Experience Recognized for Excellence

Francesca is a multi-year NJ Realtors® Circle of Excellence Sales Award recipient, including Platinum recognition in 2021, 2023, and 2025.
Her professional credentials include Certified Stager, Certified Negotiator, Accredited Buyer's Representative (ABR), Green Certification, and Keller Williams Luxury affiliation.
She has also served on the Keller Williams Prosperity Agent Leadership Council from 2024 through 2026, contributing to leadership, collaboration, and professional development within the brokerage.

Real Estate With Purpose

For Francesca, helping others create a place to call home has special meaning.
Her own family's journey from Italy to America gave her a lasting appreciation for opportunity, stability, and the emotional significance of homeownership.
Today, as a longtime Wayne resident, wife, mother, business owner, and community advocate, she brings that perspective to every relationship.
Known for her creativity, attention to detail, strong negotiating skills, and commitment to exceptional service, Francesca is dedicated to making every real estate experience personal, thoughtful, and successful.

Francesca Messercola, Realtor®

Wayne NJ Realtor® | Business Leader | Buyer Representative | Community Advocate

Business Experience. Local Knowledge. Relationships That Matter.

For Lou Messercola, real estate is a natural extension of a career built on business leadership, trusted relationships, strategic decision-making, and a lifelong commitment to the community he calls home.
Born and raised in Wayne, New Jersey, Lou brings an understanding of the town, its neighborhoods, local lifestyle, and surrounding North Jersey communities.
With more than 25 years of experience in IT staffing, executive leadership, business development, and relationship management, including his role as a Managing Director, Lou has built a career around understanding people's needs, identifying opportunities, negotiating effectively, and delivering solutions.
Today, he brings that same business-minded approach to Messercola Real Estate Group at Keller Williams Prosperity.

A Strategic Approach to Buying Real Estate

Whether helping first-time buyers, move-up buyers, downsizers, or clients relocating to North Jersey, Lou understands that purchasing a home is both a personal milestone and an important financial decision.
His experience in business management, market analysis, strategic planning, and negotiation gives clients a valuable perspective throughout the home-buying process.
From evaluating properties and understanding market conditions to developing competitive offers, negotiating favorable terms, and navigating inspections and closing, Lou brings a calm, organized, and solutions-focused approach to every transaction.
His goal is to ensure clients feel informed, supported, and confident in their decisions.

A Lifetime of Community Leadership

Lou's roots in Wayne extend far beyond real estate.
Community service and philanthropy have been defining parts of his life for decades.
He has proudly served as a Board Member and Trustee of the Boys & Girls Club of Northwest New Jersey, supporting programs and opportunities that benefit local children and families.
Lou also dedicated more than 12 years as a Soccer Commissioner, helping support youth athletics and community involvement.
His contributions to the community have been recognized with the honor of Man of the Year.
Through charitable initiatives, sponsorships, volunteerism, youth programs, and local outreach, Lou has remained dedicated to giving back to the community that helped shape his life.

Where Business and Community Come Together

Together with Francesca, Lou carries that commitment into Messercola Real Estate Group.
Their annual Client Appreciation Holiday Party includes the Boys & Girls Club of Northwest New Jersey Giving Tree, creating an opportunity for clients and friends to join them in supporting local children during the holiday season.
The team's involvement with Keller Williams Prosperity also reflects their shared values. Initiatives such as RED Day and community outreach reinforce their belief that a successful business should make a positive difference.

Your Local Real Estate Resource

As a lifelong Wayne resident, Lou offers buyers and sellers a combination of local insight, professional relationships, business experience, and genuine care.
Whether clients are searching for a home in Wayne, Pompton Lakes, Franklin Lakes, Montville Township, or surrounding North Jersey communities, Lou is committed to providing thoughtful guidance, strong representation, and personalized service.
For Lou, real estate is ultimately about people, trust, and helping others make decisions that support their future.

Lou Messercola, Realtor®